About Us

KIỀU is a Melbourne-based retail platform currently online and through curated pop-up events that exclusively champions Vietnamese emerging designers. Rooted in a deep longing for home and identity, KIỀU was born from the experience of the Việt Kiều — a term that refers to Vietnamese people living overseas. The name itself draws from this notion: a bridge between two worlds, a celebration of the hybrid identity that blossoms when heritage meets diaspora.

More than just fashion, KIỀU is a cultural conduit. It brings Vietnam’s rich tapestry of design, art, history, and creative expression into physical spaces through thoughtfully curated pop-up events. These immersive gatherings go beyond clothing — they spotlight Vietnamese food, everyday culture, and contemporary creative voices.

At its heart, KIỀU is about reconnecting, reimagining, and reshaping how Vietnamese culture is experienced outside of Vietnam — a love letter to both homes. Whether you’re a fellow Việt Kiều exploring your roots in your own way, or someone drawn to the depth and diversity of Vietnam’s culture, art, and people — you’re warmly invited to be part of the story.

Love,
A fellow Việt KIỀU